Red Car Paint
Mysteriously aspirational, but not cryptic is the marketing guide
behind creating a name for car colors. The desire is to know in
basic terms what the color is - red, green, blue, silver, black,
white, but add an adjective -inferno, woodland, ice, granite,
pearl so buyers will feel an emotional aspect and perhaps an attachment
to the color.
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Just look at some of the names manufacturers
have created for red car paint colors of the past.
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Through the years of 1969 - 1972 Dodge and Plymouth offered red
car paint colors respectively called Hemi Orange and Tor Red.
Same color code, different name. Fast colors inspired by the fast
muscle cars of their day.
The new Dodge Challenger comes in the new inferno red crystal
pearlcoat color, or you can also get it stock in the original
TorRed or Hemi Orange. Not only the old fast colors, but now a
new hot fast sparkly color as well. The 1946 Chevy could be ordered
in martial maroon. By 1952 Chevy simply called their red paint
color "cherry." In 1954 there were two red choices -
Morocco red and Rosemary red.
The new Chevy Tahoe comes in red jewel tintcoat.
In 1951, any Chevy could be purchased in the burgundy red color.
If the dealer did not have the car on the lot, you could special
order your new Chevy in red
For the 2011 models, Ford is offering a vermillion red and also
a royal red metallic. While some models offer both colors, others
offer only one or the other. For example, if you want a red Ford
Expedition, you can get it in Royal Red Metallic.
While we know it is a bright red car paint color, the Maserati's
color name of Rosso Mondiale literally means red world, but somehow
it seems that the flavor of the emotion loses something in the
translation. Maybe if it translated to "hot red world in
flames" that would be a bit closer to the intensity of the
color.
Beyond the manufacturer's stock colors, there are several chemical
companies who offer a huge selection of colors in every imaginable
shade. Any car can be painted every color of the rainbow and some
colors that are not, including a chameleon treatment that causes
the paint to change colors depending on what direction you are
looking at it and the quality of the light reflecting off it.
There is nothing hotter than a sweet candy apple red car paint
job unless you are part of the 1 percent population of males who
suffer from protanopia which is a severe type of color vision
deficiency caused by the complete absence of retinal photoreceptors
in the eye which detect red. In that case it does not matter if
your car is red or mud brown. The colors all look the same. For
the rest of the population, however, red is hot, simple as that.
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